Sexy. California. Glamour. The three words which founder Mary Alice Haney felt her line should embody. As a branding and digital marketing consultant, we infused these words into the execution of the launch of Haney's social media on multiple channels delivering content creation and aesthetic social media branding.
Through curating a strong feed of warm tones, 70s silhouettes, sultry sequins, and party-girl energy, HANEY has been able to effectively create a lifestyle that everyone from Reese Witherspoon to Taylor Swift couldn't help but partake in.