Draper James partnered with us on a Social Media Consulting package to align their presence with refreshed branding, attract younger digital audiences, and reengage core customers. We conducted a full audit to assess content performance and identify strategic adjustments, including archiving, UGC, and influencer opportunities. From there, we developed new social branding—refining feed flow, color treatments, tone of voice, and creating toolkits for internal teams and creators. A refreshed content strategy helped balance audiences and sales channels, supported by collaborative workshops and bi-weekly strategy sessions tied to key moments.
Overview
The Pearl Agency elevated Draper James’ social presence through a comprehensive consulting package that refined branding, content strategy, and creator partnerships to better engage both new and existing audiences.
The Feed
A more consistent color palette and retouching style, lifestyle filler photos alternated with form feature photos, and a balance of aspirational imagery and environments with achievable styling create a feed that not only reflects the brand and tells a more cohesive story but also lets the product shine from the macro view of the profile. These are easily executed tweaks that result in a big difference.
Before
After
UGC
Guidelines
We developed UGC Guidelines to provide
UGC Creators with clear instructions and tips for creating content for Draper James. This guide aims to keep externally created content up to brand standards, targeting a pain point of continuous rounds of feedback and re-shoots, as well as illustrating the characteristics of ideal brand partners.
