The Pearl Agency partnered with Hello Sunshine to support the launch of Drop of Sunshine, bringing creative and strategic insight across content and editorial initiatives. We captured behind-the-scenes content at their Collective event with L'Oréal Paris and produced editorial videos for Instagram. We also consulted on brand voice, visual language, and calls to action to build a cohesive, purpose-driven digital presence.
Overview
The Pearl Agency led the strategic vision for this series and executed the filming, handling all aspects of visual, sound, and copy editing to bring each story to life.
Hello Sunshine’s latest editorial series for their new brand, Drop of Sunshine, was shaped in close creative partnership with The Pearl Agency. Filmed at the annual Shine Away women’s conference, the series titled "Dropping Sunshine" spotlights the energy and storytelling at the heart of the brand.
Each video captures women celebrating someone meaningful in their lives—or even celebrating themselves—while sharing a bottle of Drop of Sunshine wine. The series highlights how women can come together to celebrate life’s moments over a shared glass of wine.
