SHE MD is a weekly podcast hosted by renowned OBGYN Dr. Thaïs Aliabadi and advocate Mary Alice Haney, empowering women to take charge of their health. The Pearl Agency launched the brand across social platforms with a comprehensive strategy—including voice, content, and channel management—while overseeing content creation, paid campaigns, and designer partnerships to build a cohesive visual identity. We’ve developed a refined, on-brand feed and implemented targeted strategies to grow an engaged, like-minded audience.