Mozart: Her Story
The Pearl Agency provided full-service social media management and digital advertising for this musical premiering in a two night special presentation at Carnegie Hall in New York. The Pearl Agency launched and grew @mozartherstory on Instagram, Tiktok and Facebook and populating the channels with engaging behind-the-scenes content presented with cohesive and refined branding. These channels served as a direct funnel for ticket sales through digital ads created to read like organic social media content married with strong call-to-actions driving traffic to Carnegie Hall. Further activities included a PR segment for NY1, audio engineering, building an image library, conducting cast and creative team interviews, and influencer relations including live performance attendance and experiential content.
Through curating a feed of black-and-white rehearsal shots the spotlight naturally shines on the neon branding and dazzling creative team.