Babo Botanicals is a full line of sustainable and conscious personal care with global distribution. Emma managed Babo's global marketing and social media, posting daily and managing Babo's digital community. Emma also ran and designed paid campaigns, executed brand activations, and organized photo/video shoots from conception, production, and post-production. Activities included copywriting, branding, and product launch strategies.
Through conceptualizing and executing a re-branding strategy Babo was able to establish a strong digital presence in the adult and family personal care spaces.